Industry Expertise: Why a Customer-Centric Data Center Product Portfolio is Key

In today’s competitive landscape, the ability to become a provider of customer-centric services will ultimately drive the success of multi-tenant data centers (MTDCs). By emphasizing service design, prioritizing catalog management, and embracing the paradigm shift to a product-oriented approach – MTDCs are uniquely positioned to improve customer retention and attract new ones, all while maintaining costs and optimizing prices.

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Product Catalog as a Driver of Digitization – Transitioning of Digital Service Providers

Thanks to digitization, companies such as Google, Apple, Airbnb, and Uber are using new business models to enter traditional markets, where they are changing the rules forever. The agility of these companies is achieved through a strong focus on customer service combined with systematic deployment of the latest IT technologies and platforms.

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